Big news is coming from the north – the 2023 Toyota Crown is coming back after a 40-year break! The nameplate is even older in the Japanese market. It was even available in the US between 1958 and 1972. However, there is no too much hype about this car like for some classic American vehicles.
The first appearance of the Crown is in 1955. The vehicle is mainly a luxury car, although we can find a station wagon and the S50 pickup version. Nowadays, it is a full-size luxury car built in Japan and a few other Pacific Asian countries. The 2023 Toyota Crown will be offered in Canada as the imported vehicle. So, the lack of production will make it less likely for the US. On the other hand, there are a few plants that can expand capacity to start the production of the new vehicle.
If we have to compare the Crown to other vehicles, we can do it with a help of the Land Cruiser. This is the luxury SUV, although Toyota is using the Lexus badge for the premium vehicles. Still, the Land Cruiser is one of the long-lasting nameplates in the family, as is the Crown. It is an upscale version of the Avalon sedan, with unique upgrades and options.
2023 Toyota Crown Specs
Under the hood of the 2023 Toyota Crown will be a new 2.4-liter turbocharged four-cylinder engine. With help of electric motors, it can produce 340 horsepower. The mighty configuration is already available for a few US vehicles such as Lexus RX and the upcoming TX. It is also another reason to believe that luxury car can be available here. A six-speed automatic transmission is paired with the engine. All-wheel drive is standard for the new Crown. The gas mileage numbers are not available yet. But, expect to pay the price of those outputs in slightly higher consumption.
The vehicle has just hit the market and no other configuration is available in other countries where the 2023 Crown is available. In the future, the company is going to add more options. Everything will end up with an all-electric drivetrain.
Concept and Highlights
The latest generation of luxury cars debuted earlier this year. Arrival in North America is definitely one of the surprises. Buyers in the US can say they have Avalon, but the 2023 Toyota Crown is adding more luxury. The vehicle is built on the new TNGA-K platform that delivers a smooth ride. The vehicle is lighter than before and also uses new engines.
That is not all. The interior is posh and cozy with attention to detail. A new infotainment system stands up, finally. For some while, this segment was not at the level we expected. Navigation is standard and the 2023 Crown comes with a lot of assistance features. The Safety Sense 3.0 is the latest safety package by the Japanese company. Pre-collision system is standard and it also includes pedestrian and bicycle detections. Dynamic radar cruise control will make the ride easier. The suite also comes with a lane departure alert, automatic high beams and road sign recognition.
The contrasting black hood is eye-catching, as well as 21-inch wheels. Plus, the body line is aesthetic, improving the airflow and increasing the gas mileage. The company is planning to add a special hybrid version with 40+ mpg. More options are going to be available with the next editions of the luxury car.
2023 Toyota Crown US Release Date
So, the vehicle is coming across the ocean to Canada. Orders are not open yet, but you can track the status HERE. Although the 2023 Toyota Crown will be so close, it won’t expand the market to the south. In the United States, the Japanese company is already offering Avalon, Corolla, Camry, and a few hatchbacks. Plus, there is the sports segment and the new GR lineup. The squad is stacked. And what does the competition do? They are leaving this class, moving the resources to the more expendable segments – trucks, crossovers and SUVs.
So, while most experts think that Toyota needs to cut some models, the arrival of another one is not so likely. Still, there is room in the luxury segment. Let’s not forget there are also Lexus vehicles in this department and Toyota can make rivalries within the company.
The pricing of the 2023 Toyota Crown is not available in Canada yet. As a luxury car, we can only guess that it is the most expensive Toyota car. In the US, Avalon starts at $37,000, and high-end models, that will be similarly packed as Crown, can cost up to $45,000. That is where the luxury model is starting, like the Lexus ES.