2024 Toyota RAV4 Prime New Colors to Refresh the Crossover

The upcoming Rav4 is coming without big updates, although the vehicle is in the market for 5 years already. The current generation brought a new version, an upgrade to the hybrid system. The 2024 Toyota RAV4 Prime will still be the compact crossover with the most impressive performance sheet. Well, BMW X3 can produce 500+ horsepower. But, it won’t save fuel to deliver that output, and such a version sits at the top of the premium segment.

The plug-in hybrid of the 2024 Toyota RAV4 Prime is way more affordable. Plus, you won’t pay it $75,000. Nevertheless, $44k is quite a lot for a compact crossover. But, the investment pays off while you driving it, thanks to the 38 mpg of combined gas mileage. Also, it can perform nicely with 302 hp under the hood, produced by petrol engines and electric motors.

We could expect new grades and colors for the 2024 YM. Currently, only two packages are the SE and XSE. This crossover might also go off road, thanks to the massive output for a small SUV.

2024 Toyota RAV4 Prime changes

2024 Toyota RAV4 Prime Complete Specs

A 2.5-liter petrol engine is the base for all Rav4 configurations. That is also a main source of power for the hybrid version. Toyota made an immediate impact when this system debuted. Rav4 became the first crossover to return at least 40 mpg. Then, when the competition started catching up, the Japanese company brought another improvement – the PHEV setup.

The 2024 Toyota RAV4 Prime will be ready to crunch 302 hp and the vehicle hits 60 mph in less than 6 seconds. That is 3 seconds faster than the standard model. What is more important, the gas mileage is not suffering too much compared to the regular hybrid. The Prime package adds extra power and keeps the fuel economy at 38 mpg. Plus, the PHEV provides some range by driving the vehicle with only an electric battery. The 2024 Rav4 Prime can cover 42 miles with the EV range.

2024 Toyota RAV4 Prime range

Prime vs Hybrid vs Rav4 Electric

There are no doubts that the Rav4 is going to evolve into the EV (and even maybe turned into a pickup truck), sooner or later. For now, we only know that there is an intention, but the schedule is not done yet. Everything started with the success of the base model. The Rav4 is now the best-selling crossover in the US and many other countries. The reliability and durability of the vehicle are exceptional, it keeps a high resale value, and it is very pleasant to drive it.

Then, Toyota made the next step. A hybrid version of the engine combined a 2.5-liter unit with an electric motor. The main boost came for the gas mileage, which hit the 40 mpg mark. No other crossover was there before. But, Ford Escape and Honda CR-V beat this outcome with 44 and 42 mpg respectively. Meanwhile, the Prime version added more potent batteries and it made the Rav4 the most versatile crossover in the world. Now only that gas mileage is kept, but the power output reached 300 horsepower.

It is just another step towards complete electrification. The company will continue to develop new strategies to improve the lineup and the EV is the priority for the foreseeable future. From 2025-2030, Toyota is going to build many electric vehicles and such a version of the most popular crossover in the US seems to have a promising future.

2024 Toyota RAV4 Prime price

2024 Toyota RAV4 Pr2ime Colors and Accessories

As a plug-in hybrid, the 2024 Toyota RAV4 Prime is going to use advanced technology and equipment. Unfortunately, there are only two trim levels available for the PHEV. Those are SE and XSE. Those are mid- and high-end packages on the base hybrid. And the crossover using petrol unit has even wider offer.

But, let’s stick to the PHEV. Highlights of the SE grade are 18-inch wheels, a power liftgate, heated seats, five USB ports, and keyless entry. The infotainment system is not going to stun you with an 8-inch display and 6-speaker audio. But, the XSE is drawing more attention with its premium JBL sound system and 10.5-inch touchscreen. Sunroof is a cool addition that makes a ride cozier, while two-tone paint is always an eye-catching solution.

Paintjobs available for the PHEV will be carried over. Magnetic Grey, Midnight Black, and Silver Sky are metallic colors; Ice Cap and Blueprint are cool schemes, and the premium option is Supersonic Red, priced $425. All XSE models are with the Midnight Black Metallic. It contrasts other base colors, except Ice Cap. But, it also adds Wind Chill Pearl body paint to the mix.


The technology is evolving and becoming less expensive, but the 2024 Toyota RAV4 Prime will keep its base price at $42,000. The XSE is a $4,000 upgrade. Premium package costs another $3,000 and adds navigation, a 10-inch HUD, a panoramic sunroof, a Weather bundle, and many more options.

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